1. What is viral fashion branding? How did this form of branding make Johnny Cupcakes a well-known product line in the youth market?
Viral fashion branding is a type of branding that is implemented through self-promotion, word of mouth, or by using electronic methods. This has helped him become well known in the youth market because one of his viral methods was through his blog. His blog involves everyone to be included in his life and his daily activities, which relates them to the brand and how the brand is succeeding.
2. Why is viral fashion branding a good method for promoting product? Can you think of other brands that are currently using this process?
Viral fashion branding is a good method because it helps get you and your product far beyond just being a local brand. It instantly helps your become international and get that world wide recognition and consumer. There are many brands out there that currently use this process, it has become so widely accepted that we find it weird when someone isn’t using the Internet as a tool to launch their brand.
3. How does Johnny Cupcakes allow customers to feel like they are special? Is this important and why?
Johnny Cupcakes makes his customers feel special by putting in little knickknacks in with their purchase. He’s basically cleaning house every time he gets an order because it is random what they put in your order. It’s important for Johnny’s consumer because they’ve already developed that quirky relationship through his blog, but it’s not like it was expected the first time around.
4. Do you think the Johnny Cupcakes brand relates to older customers like the baby-boomers and generation Xers? Why or why not? How does his use of nostalgia and popular culture influence his ability to reach different audiences?
I think his brand offers a little something for everyone. It all just depends on the consumers’ personality and how their own personal style can relate to the brand.
5. In your opinion, is Johnny Cupcakes a unique brand? What other items would you include in his product line?
Johnny Cupcakes is a unique brand because of the way he has branded himself and how he keeps his consumers on their toes. His brick and mortar store is set up just like an actual bakery and he has little items thrown in with the Internet orders. Right now I think he is good with where he is at, but if he doesn’t have any children’s tees I think that would be a very good addition to his product line.
