1. In what way is Vera Wang a great example of the ever-changing career path of an individual?
Vera Wang was the former editor of Vogue, and then made the career choice of designing wedding dresses. She simply started just by designing her own dress because she couldn’t find one for her wedding. Ever since then she has exploded onto the bridal scene as the must-have wedding dress.
“Vera loves clothes beyond loving clothes; she loves everything that has to do with clothes. This is not a make-believe love here; it's the real thing. Anything that has happened to Vera is fallout of this love. It's her only agenda. So she is going to present you clothes in an extremely loving manner: beautiful clothes in the most beautiful way possible.”
—Paul Cavaco New York Magazine
2. Go to www.verawang.com . What changes have occurred in the company since the writing of this chapter? Has the brand expanded in other products?
She isn’t just a wedding dress designer; she has RTW collections and an entire home collection. She has created her brand into being a lifestyle brand. Under her “Lifestyle” tab on the website it has such items listed: Bedding, candles, eyewear, fine papers, flowers, fragrance, luggage, mattresses, shoes and Simply Vera Vera Wang which is her clothing line for Kohls.
3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
Vera Wangs brand is self explanatory. When you think of Vera Wang you think of simple, calm, classic sophistication. Her personal style is implemented onto every product she comes out with. Comparing her brand to Dolce & Gabbana would be like comparing a tricycle to a motorcycle. Dolce & Gabbana is over the top and risqué, while Vera is very calm and in this world.
Vera Wang was the former editor of Vogue, and then made the career choice of designing wedding dresses. She simply started just by designing her own dress because she couldn’t find one for her wedding. Ever since then she has exploded onto the bridal scene as the must-have wedding dress.
“Vera loves clothes beyond loving clothes; she loves everything that has to do with clothes. This is not a make-believe love here; it's the real thing. Anything that has happened to Vera is fallout of this love. It's her only agenda. So she is going to present you clothes in an extremely loving manner: beautiful clothes in the most beautiful way possible.”
—Paul Cavaco New York Magazine
2. Go to www.verawang.com . What changes have occurred in the company since the writing of this chapter? Has the brand expanded in other products?
She isn’t just a wedding dress designer; she has RTW collections and an entire home collection. She has created her brand into being a lifestyle brand. Under her “Lifestyle” tab on the website it has such items listed: Bedding, candles, eyewear, fine papers, flowers, fragrance, luggage, mattresses, shoes and Simply Vera Vera Wang which is her clothing line for Kohls.
3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
Vera Wangs brand is self explanatory. When you think of Vera Wang you think of simple, calm, classic sophistication. Her personal style is implemented onto every product she comes out with. Comparing her brand to Dolce & Gabbana would be like comparing a tricycle to a motorcycle. Dolce & Gabbana is over the top and risqué, while Vera is very calm and in this world.
