1. Why do consumers feel such a close attachment to their bags?
Many people form attachment to their bags because they were expensive and they had to save for a long time in order to get them. Or it could be a bag of a particular brand that means something to the person. Bags are important to people because they hold all of their important belongings and are used either all the time or on very special occasions, like a wedding or special trip.
2. What is your favorite brand of bag, briefcase, or backpack, and why? How does this brand reflect your personality? Do you think you will ever switch to a different brand?
I am obsessed with almost every bag that Bally designs. Their bags are simple and timeless and do not scream that they are a designer bag because they have put B's or some other form of their logo all over their bags. I love that they are understated, the only thing that gives them away is the red stripe that is somewhere on the bag, whether on the bag itself or used on the strap. I am entering a stage in my life where I appreciate this understated chic and want more of it, and on top of that, the bags are produced with such attention to detail and craftsmanship that they outrank their lower 'luxury' competitors canvas bags by leaps and bounds.
3. Now that you have read this chapter, go to www.dantebeatrix.com and explain how the company has evolved. What is the latest news? How do you think the line reflects current fashion?
For one the name of the website has changed to beatrixny.com. Most of the latest news revolves around the line being named by many publications as the best choice for eco friendly mom’s that need to buy their kids a new lunchbox or backpack for back to school. The promotion of its eco friendly materials reflects the current fashion trends, as that is what most people are concerned with when buying anything these days. The actual design elements are still relying on the cute graphics because they haven’t really changed much since the writing of this chapter.
4. Why do you think Dante Beatrix is so successful with the company’s ideas to pursue graphic design instead of just focusing on bag design? Is branding the key element that drives you to purchase a bag, briefcase, or backpack? Look at a bag you have now. Is it the designer? What is the brand? What features really make it special, or is it really just the name that makes it unique? Describe your answers in detail.Backpacks and lunchboxes are kind of limited on the different ways they can be designed so pursuing graphic design is a smart way to appeal to the brand’s customers and keep them coming back for more. The graphics combined with the quality of the product will create loyalty among the customers. The brand is not the key element that drives me to purchase a bag. I buy bags because of price most of the time, but there are bags that I want because of the brand. The bag I am currently carrying is Bebe. It’s not really a designer bag, nor is it made very well. It was given to me and it goes with everything. It’s black and more adult the any of the other bags I own. It’s not really unique in anyway, as it is just a black bag. It’s not made of any special materials and I probably wouldn’t have even bought it.
