I think depending on the location of the ads it wouldn’t really matter if Ginch Gonch had their ads up or not. Like here in Las Vegas, we have ads saying you could stay another night if you “auditioned” for an adult film making company. One of their billboards that they have by the 215 and Silverado Ranch says “We love a trimmed bush, Stay an extra night,” or something along those lines. Raunchy right? If they were to put up a billboard here in town nobody would even notice because we already have so many explicit ads and billboards around that it’s no big thing to us. If it were to be in a more rural town then yeah of course there is going to be issues, plus I don’t think that’s where their market is anyways.
Not putting up a billboard by a high school is understandable because teenagers these days are already exposed to so many explicit things, this would just enrage parents more than ever. I think if they were to come to a marketing compromise it would be OK. If they were to put up a less provocative billboard by the freeways or high schools, it could be a win-win on both ends.
Tuesday, December 6, 2011
Week Ten EOC - Discussion Questions
1. What key characteristics of Ginch Gonch’s advertising makes them unique? Why do you think consumers buy Ginch Gonch products?
Through the use of sexually risqué branding techniques aimed at diver lifestyles, unique styles, and the company motto “Live Like A Kid,” Ginch Gonch demonstrates that if you have a premium product, great advertising, a market niche, and a passion for innovative branding, sales will follow. They have sexually explicit advertising and it works for them. They are marketed towards a market that wants to feel like a kid again but still be open with their sexuality.
2. Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?
I think if it is right for the company and their brand image, then it is ok to use sex to sell their products. Abercrombie & Fitch use sex to sell their products, their advertisements are borderline explicit. Although you never see them in a questionable position like Dolce &Gabbanas ads, but it portrays that image to the consumer. It does in a way make their products more desirable because it has the consumer thinking “If I buy these jeans, or this dress, it will make me more desirable to men/women.”
3. Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?
I think he targeted the gay community because some gay men love the nostalgia of their childhood. There are a lot of gay consumers because gay men and women have more money to spend on themselves then straight men and women. They don’t have families or children so there is a lot more money saved up.
4. If you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why?
I would probably do something along the lines of mechanics, and have it be called “Clean My Pipes.” People can take anything now a days and make it dirty, so it wouldn’t really matter what you decided to call it and it will still be sexually explicit.
Through the use of sexually risqué branding techniques aimed at diver lifestyles, unique styles, and the company motto “Live Like A Kid,” Ginch Gonch demonstrates that if you have a premium product, great advertising, a market niche, and a passion for innovative branding, sales will follow. They have sexually explicit advertising and it works for them. They are marketed towards a market that wants to feel like a kid again but still be open with their sexuality.
2. Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?
I think if it is right for the company and their brand image, then it is ok to use sex to sell their products. Abercrombie & Fitch use sex to sell their products, their advertisements are borderline explicit. Although you never see them in a questionable position like Dolce &Gabbanas ads, but it portrays that image to the consumer. It does in a way make their products more desirable because it has the consumer thinking “If I buy these jeans, or this dress, it will make me more desirable to men/women.”
3. Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?
I think he targeted the gay community because some gay men love the nostalgia of their childhood. There are a lot of gay consumers because gay men and women have more money to spend on themselves then straight men and women. They don’t have families or children so there is a lot more money saved up.
4. If you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why?
I would probably do something along the lines of mechanics, and have it be called “Clean My Pipes.” People can take anything now a days and make it dirty, so it wouldn’t really matter what you decided to call it and it will still be sexually explicit.
Week Ten BOC - The Metrosexual
In the 1990s when the world was in a fashion downfall, the term metrosexual was created. The new term referred to a straight male who took the time to care about what he looked like and how he presented himself to the world. At this time it was thought that only gay males would do this, that they took the time to care about what they looked liked. However, as time has continued and men have began to realize that women do actually care about what they look like more and more straight men have also begun to care. People talk about David Beckham being ‘the’ metrosexual of our time, and look at who he is married to, the most fabulous woman in the world. Victoria ‘Posh’ Adams, of Spice Girls fame, would never have been with one of these grungy 90s men. I think as people began to realize this was when the shift began. Today most men take care of themselves, they get manicures and pedicures, they go to salons for hair cuts, they buy designer clothes, the age of the metrosexual has given way to the age of stylish men. We are harrowing back to the 60s when all men acted this way, where we lost our way no one knows, but thank goodness we are back.
Subscribe to:
Posts (Atom)